14° CinemAmbiente
Folding paper to remember
The origami crane is the CinemAmbiente’s communication campaign image which dedicates this edition to the casualties of the tragic events occurred in Japan in March 2011. The festival wanted to involve the public actively, by giving out 12,000 stashes of coloured origami paper with the folding instructions through local newspapers, inviting the viewers to make cranes to express their solidarity as, according to the ancient legend, those who fold a thousand origami cranes will be granted their wishes.
